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Sunday 25 November 2012

Feminism - Needs a make over



We need to make Feminism cool again!

A recent Huff post debate between Brogan Driscoll and Lucy Sherriff entitled Is Feminism Irrelevant For Women In Their Twenties? has been playing on my mind, a lot. 

Lucy Sherif opens her argument by stating that;

"As much as I hate to admit, this is still a man's world. But I don't think feminism is going to change it. Mention the f-word to many men, and indeed a fair few females, and watch their eyes roll. It's no longer a dirty word, it's the punchline of a joke."
As much as I hate to admit, on the second part regarding the main-stream trivialisation of feminism she has a point. However, my heart breaks at her fatalist opening statement;
"I don't think feminism is going to change it" 
Feminism used to be cool

She is - ironically sitting there a professional writer, educated, independent, paid (hopefully) the same as her male peers, with access to contraception, able to vote, own property, entitled to her inheritance and by law to equal opportunities in most area's of life. However, Lucy seems unable to connect the dots that feminism already 'has' changed it for her, for the better, women who came before did that for us, and now it it's our turn.

My retort to Lucy is a Kennedy-esq;
"Ask not what Feminism can do for you  - but ask what you Lucy Sherrif are doing for Feminism!" 
.......But I digress. 


Lucy continues on the same vein, 
"I don't like being called a feminist. I'm a woman. That's it. Just because I believe women should be equal doesn't mean I want to pick up a placard and protest. In fact, I'm not alone. I hadn't ever considered whether I was or wasn't a feminist until an English Literature lecture in my second year of university My (female, feminist) lecturer asked the 200-strong, mostly-female audience to raise their hands if they considered themselves a feminist. Two people did: the lecturer, and the annoying in-your-face feminist student."  
[*note her descriptions of both feminism and feminist student]

Why didn't Lucy and the other 198(?!) women in her class of presumably bright, educated young women raise their hands?  


Recently at a party I met and was chatting to an amazing bright and progressive minded young woman who was making valid and impassioned points about sexism in western medicine, feminists points in fact. 


However, when closing she eloquently underscored her points by saying; "Of course I don't want to come across like a feminist, because I'm not a feminist"

This statement shocked me.


Why didn't she feel she could say with confidence "Yes, I'm a feminist" and feel proud of that'?
Tracey Emin

I analysed this and rationalised that maybe as we'd just met she didn't want to frighten me in some way, not knowing my own view on feminism yet. 

Did she possibly feel she had to soften her impassioned views in case it came across as to aggressive?.....But what does that say?

Maybe she doesn't feel she can say 'I'm a feminist' with pride or maybe she genuinely doesn't feel she is a feminist, even whilst voicing highly feminist views. It was likely a fear of being instantly presumed militant. 

Is that why modern women are ashamed to be labelled feminists? 


Ryan Gosling the new face of feminism?
Movie star Ryan Gosling doesn't seem to mind on becoming a feminist icon. Due to when he spoke about why Blue Valentine was receiving a harsh rating because of a scene where he performs oral sex on Michelle Williams. 

He pointed out that when a woman performs oral sex on a man in a movie, the ratings board deems that R-worthy, but if the genders are reversed, the rating is stricter.

“ ‘Black Swan’ has an oral scene between two women, and that’s an R rating,” he told the World Entertainment News Network, “but ours is between a husband and his wife, and that’s NC-17?" 



To me this is a great example of what being a feminist means - thinking about equality, how it's treated in our society, questioning things and asking - is that fair?
Unfortunately, I see feminist bashing going on all the time on forums, blog comments and in social media from both men and women, especially as I've been supporting the recent campaigns No More Page 3 and the Everyday Sexism project.  The misconceptions about what being a feminist means astonish me, as does the bile and hatred directed towards feminism.

If ever anyone wants evidence that sexism is still rife, therefore making feminism still very relevant, then read some of the comments left on the No More Page 3 facebook page.


Equally, I am constantly amazed by the hate filled comments that any moderate article about female equality unearth on
Huff post and Guardian. What's interesting is that the anger doesn't come from 'angry feminists' at all. It actually comes from angry non-feminist men and some women

Why are mainstream men and women so angry about feminism?

Why do they feel it threatens them so much?



Subverting stereotypes Asma Gull Hasa
And are such factors are at play in why young women automatically believe feminism is it's a bad thing?

I remember as a adolescent asking an older man what a feminist was and being told;
"Angry, short haired, bra burning, comfortable shoe wearing women, who complain a lot and no-body fancies" he chuckled. 



Ashley Judd

This image is still propagated and feminism needs to break away from it.

We need to create a more diverse and visible modern face of feminism. Whilst individual efforts are being made, they're not really mainstream ready yet. 

I'm more of the Caitlin Moran style feminist myself, happy to stand on a chair and shout;
"I'm a strident feminist"... in my stiletto's of course.

However, this often seems to shock people both men and women.
Again I ponder why this is, why are they so shocked I mean, I'm an opinionated, hard-working, intelligent, modern woman.....Erm...does a bear shit in the woods! 

Of course I'm going to be a feminist!! 

But when I state that openly and shamelessly with a smile, people will remark agog;
Bill Bailey 
"oh lord, you're not really are you?"

Maybe it's because I don't look and sound like the old stereotype of  'a feminist', but what does that mean?

People still want to desperately reinforce that stereotype. As soon as I say I'm feminist people like to jump on me to prove that I can't possibly be.

"No you're not" they will declare in loud voices.....
"You wear make-up, and pretty dresses you can't be a feminist".

Men often like to comment on things such as "You read Grazia, isn't that totally against the feminist agenda you hpycropite!"

Now which feminist agenda might that be exactly?

Maybe that's part of the problem and were the confusion lies, there's no single feminist manifesto, maybe as part of the feminist makeover we should forge one.


Simple enough agenda
I mix in pretty liberal circles, however I'm yet to meet a man who would openly declare himself a feminist either. Why is this? 

Of course the feminist movement hasn't helped itself either over the last two decades and petty, hair splitting and in-fighting is still rife. Whilst I don't think just because I'm a woman I should automatically agree with all other women on all subjects.

Issues like the who's a 'real' feminist and a 'life style' or 'lipstick' feminist still rage on. As does the 'stay at home verses working Mum' debate encouraged in the mainstream media that tirelessly pitches one camp of women against the other, these only serve to fuel the anti-feminist lobby. 

Let's stop taking the bait ladies, both are fine life choices, neither is right or wrong, let's stop wasting our time auguring with each other about the minutia and focus our energies on the greater good.....

Making feminism cool and relevant so that our nieces, daughter's and twenty-something women at large once again aspire to be Feminists.


Barack Obama - pretty famous feminist

I started thinking back to what I thought of feminism when I was in my twenties.

Poisoned by the toxic misogynistic, hip-hop, lads-mags pop-culture of the 90's, I am ashamed to say I can remember, actually sitting in a feminist theory lecture, rolling my eyes and day dreaming about whether I should get a boob job or shave off all my pubic hair. I'd been led to believe that everything was already equal and sorted and wearing a sparkly thong alone mean't I was liberated women in control of her life????!!!!

Unfortunately, for us unenlightened in youth much of your twenties revolved around getting blokes and the message society sends, certainly in the 90's was boys don't like feminists. 

We were led by popular culture to believe feminist are aggressive, unattractive and troublesome and that men don't want that. Instead, what men want is a passive, dolly bird, porn stars who'll let them shag them up the bum. Has much changed today, I wonder? 


Even feminist writer Natasha Walter made this mistake in the 90's stating;
"I once believed that we only had to put in place the conditions for equality for the remnants of old-fashioned sexism in our culture to wither away. I am ready to admit that I was wrong.'
She explores this further in her excellent book Living Dolls - The return of Sexism  - which is in many ways a rebuttle of her own theories in the book The New Feminsm from 1998. In Living Dolls, Walter insightfully explores the impact that legacy has had on our current hyper-sexualised, disempowering culture. 

Like Lucy, in my 20's I didn't see the relevance of feminism or the feminist theory I'd been taught. However it's relevance has played out significantly in practice in my real life.

It wasn't until I got out into the world and tried to forge my own way that I started getting my head around the practical aspects of feminism and how important it was to my everyday life.

Gradually, through real life experience - having been sexually harassed by my male boss in my first job. Then through the years suffering some kind of gender discrimination in every subsequent job, even when changing industries and rising to senior management. 

I've had 20 year old new employees tell me ipso facto on their first day that they were 'alpha males' and shouldn't have to report to a woman, to board members asking me if I was the tea lady just as I was about to start presenting. I've had random strangers on the bus opine that "There's no point in educating women as they 'just have babies', and had to suffer taxi drivers rant how women shouldn't be allowed behind the wheel, whilst simultaneously driving the wrong way up a one way street.

Having to put up with regular groping, name calling and threatening behaviour just by walking down the street, on the tube or in a bar. Always having to work harder, be better, not get emotional, prove myself more than male peers and suffering the disadvantage of not having the golf/football/rugby/ lap dancing club chat as a networking aid.

And now as I face the fact that having a family means I will slip behind my male peers in both future promtions and earnings with each child I have. Whilst feeling like a failure should I need to return to work or choose to be a stay at home Mum. Worried I  won't achieve super-yummy-loose-all-the-baby-weight-launch-my-own-cup-cake-business-Mummy status. 

Whilst, wondering why all girls toys are pink princesses and boys are all blue superhero's and why Rihanna is happy to be such a victim and simulate sex in every music video. 

Feminism suddenly seems to REALLY matter.




Unravelling social constructs and reconciling all the contradictions of what 'being a woman in the modern world means' has often been a confusing journey and still is daily. However,  I'm in a much more comfortable place with myself and my own feminism than I was in my twenties.

In fact there's lots I didn't care about in twenties that is very important to me now. 
For example I didn't give a shite about red wine in my twenties either, Malbec or Rojas who cared, shocking bright red and blue Bacardi breezer's was the drink of the day, the thought of which now makes me want to vom. I acquired a taste for red wine over many years during my late twenties and thirties.

So maybe all is not lost for Lucy Sherriff and her ilk -  maybe Feminism is like red wine the appreciation of which only comes to you in time and with life experience.

3 comments:

  1. Very good and passionate blant! I hope there are more to come?

    I think you are very right about Feminism needing a make over. Looking at it purely from a marketing/PR perspective modern feminism is a disaster. As you highlighted, there are people out there who support and argue feminist causes and agendas but would actually hate to say they are actually a 'feminist'. In PR terms this is as bad as it gets.

    Feminism and all gender inequality is relevant today and needs to be addressed and tackled. However, I agree with Lucy Sherriff as I don't think Feminism (as it is now) is going to change it. Feminism as a brand at the moment is tired, angry and out-dated and therefore is not effective in modern society. For it to be effective and reassert its relevance and its arguments, it needs to update its brand.

    Looking back over 100 years, feminism and feminists have changed the world and made it a much more equal place to live in. The equality gap was very large between men and women and through vigorous campaigning and protesting, the gap closed. However, because the gap is much closer today the angry protesting of previous years (note: I am not saying all feminism was angry protesting just that that is how it is often perceived) coupled with the fact modern society is much more complex, seems out of place and unjustified. Also, the reasons or causes of gender inequality are not as a clear cut as they were before. Differing views and arguments about things such as patriarchal societies and notions of male privilege all seem to muddy the issues rather than help it.

    Feminism as a brand (again, I feel the need to reiterate I am just talking from a marketing/PR perspective, as being a man talking about feminism is like walking through a minefield) has become highly fragmented and confused. For it to be successful, and I hope it will be, then it needs to cast off the more 'militant' protesting shackles of previous eras. I feel it needs to find a more modern and appropriate approach to engage people of today.

    The No More Page 3 campaign is very interesting. I have not researched the background and full aims of it, but it certainly seems to be effective at getting people talking about some of the issues feminism is trying to address. This is a good thing. However, I am still unconvinced whether this is the right approach (from a marketing/PR perspective) as it seems to be having a polarising effect, preaching to the converted and pushing away further those who are against it. This leaves the people in the middle who maybe indifferent or undecided. Hopefully some of these are being won over, but I can't help thinking that some are thinking this is not a big enough issue to care about in the grand scheme of life. This is not to say this particular issue is not worthy. I have bought The Sun before and Page 3 has always sat uncomfortably with me and I would feel the need to quickly rush to Page 4 if in a public place. Yet, somehow, I don't feel I support a ban on it. My personal view is I don't think Page 3 is a good thing, I just don't think it is an appalling thing.

    Anyway, that is a digression, I am not suggesting there shouldn't be the No More Page 3 campaign, I think Feminism needs to be doing better than this for it to be effective. It needs to be a cohesive initiative and needs to speak to modern people (women AND men), especially those in their 20s who are bombarded with so much other stuff going on in their lives. It's a social media information world and feminism needs to establish itself as a brand that is competing against all other brands for attention and loyalty.

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    Replies
    1. Jake thanks for the comment, clearly you've give the issue a great deal of thought and you make some good points. It's interesting that you say "being a man talking about feminism is like walking through a minefield) has become highly fragmented and confused" …..I wonder if talking about feminism has ever been easy for men? The point I was making in the post was talking about feminism is a minefield even being a woman!
      Some of what you say I find confusing though;

      - You say; "the reasons or causes of gender inequality are not as a clear cut as they were before."- Really?? .....Suggest you read this http://www.independent.co.uk/voices/comment/my-sister-was-called-a-whore-and-a-slut-by-men-driving-by-just-for-walking-home-by-herself--but-sure-women-are-equal-now-more-or-less-8334920.htm

      - You say current feminism should be less militant but then go on to say that No More Page 3 is not big enough an issue to warrant attention, that doesn't make sense to me.
      You want feminism to be more moderate but only deal will what you see as 'large world feminist issues' (or however you would describe them), which is contradictory as issues like say stopping female mutilation probably need the most militant action.

      - You say "I can't help thinking that some are thinking this is not a big enough issue to care about in the grand scheme of life" to me that argument is just a way to undermine and trivialise this issue, which is plain old fashioned sexism.

      Awful things are going on in the word everyday, many of which have campaigns and debates. Just because I support one thing, it doesn't automatically follow that I don't support other seemingly 'bigger' issues, in fact it's likely to be the same people who support both.
      As I argued on my post on the subject , it's relative to one's context, interests and beliefs. For example, you're a massive fan of F1, which is a small thing the way I see it. However, I can't expect you or the F1 loving public to hold the same view. I'm sure you feel very strongly about certain F1 injustices, the corruption for example, which is why such issues are debated in the press, online and why people rightly demand change to improve how F1 operates. So how does the "There are worse things going on in the world - can't you support 'real' feminist issue" argument apply to that context?! By the same token haven't all F1 enthusiasts got better things to care about? Shouldn't you all be campaigning against the atrocities in Syria instead? I'm mean I just don't think compared to that corruption in F1 isn't an appalling thing;-) In addition, maybe it's not a big issue for you because maybe you never feel you’ve been objectified, but can't you empathise with those who have?

      - You suggest the angry feminist image is a problem that needs casting off and whilst I agree to a certain extent, it seems to be that it's actually men that are the angry ones. I spend a lot of time reading and commenting on articles online, I try to use calm reason to argue the points. However, I am amazed by the bile filled hatred that any moderate article about female equality unearth, it’s shocking. The anger doesn't come from 'angry feminists' it's actually from mainstream angry men. Why are men in the mainstream so angry about feminism? Why do they feel it threatens them so much?
      Interestingly, like Lucy you seem to have lots of opinions on what’s wrong with feminism but you're not actively doing much about it yourself, you're taking a back-seat and nah-saying 'it won't work anyway what's the point.' Why don't you take some ownership of feminism from a man's point of view, why don't you get involved to change things rather than just opting out?

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    2. To continue;
      - You say feminism isn't utilising viral and social media, this is not the case it does, obviously you're just not following it.
      What is being hailed the 'new wave of feminism' is happening right now which includes both men and women! Campaigns like No More Page 3, Everyday Sexism project and Vagenda are all over social media and lots of people are doing super cool flash mobs and happenings like Stand up to sexism comedy nights, check out David Benjamin-Blower who is a man leading protests against page3 http://www.zangproductions.co.uk/videos/benjamin-blower-not-going-to-buy-it/
      Also see: http://www.google.com/hostednews/afp/article/ALeqM5inkQxH94p4H8xGSHxWyjVNhCf03w?docId=CNG.644d51724b1742e8e835e489ed684bfa.4f1

      There's a massive feminist community on fb, twitter and tumblr so it's not a lack of being in the social space, there's a multitude of niche groups from various prespectives and demographics. Thinking about it as I write, I'm wondering that maybe feminism can never be one large single homogenised brand. To endure maybe it has to be multifaceted and mutable, because my 16 old niece will have a different slant on relevant issues for her generation than me, as did the Pankhurst's to myself. Maybe Feminism has to be an organic shoal made up of many diverse parts that shift and morph with each generation.

      Agree, recent efforts are not mainstream yet but in general brands rarely break the mainstream overnight and the one's that do tend to be fleetingly novel (think Sunny Delight) and usually fizzle quite quickly. Whereas, leading global brands Apple, Coca Cola, McDonalds, Starbucks etc none of these were instant overnight mainstream successes. A commonality they all share is they had passion and belief it what they were doing and wanted to change and disrupt their individual markets. All those brands have also suffered massive ups and downs, setbacks and PR disasters over the years which means they’ve had to change and adapt to current climates and market trends. Feminism could simply be going through a similar process.

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